Код: MXL7899
Бренд: Wella Professional
EIMI SUGAR LIFT 150ML
Сахарный спрей, придающий волосам эффект текстуры, объема и гибкости
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Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs.
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Strher joined the business soon after. In 1924, the Strhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hairdryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. After World War II, the German Democratic Republic seized the Wella factory and all its patents were declared state-owned. The Strher family and some members of staff decided to start the business again from scratch in Hnfeld, Hesse. Production began again in 1945 and, by the end of the decade, the new Wella AG had 50 employees. In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. Wella also launched For Men, their first ever product line exclusively for men. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of WellaÕs haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. In 2003, Wella was acquired by Procter & Gamble, further expanding the groupÕs beauty portfolio across Eastern and Western Europe, and Latin America. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella ProfessionalsÕ Global Creative Director of Colour.[2] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals.[2] Wella founded Making Waves in 2011 Ð a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania. In 2014, Wella patented a new molecule called ME+. This molecule is a substitute for PPD, also known as p-phenylenediamine, which is present in most colouring products to fix the colour. PPD has been known to cause mild to severe allergic reactions. The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line.
Код: MXL7899
Бренд: Wella Professional
Сахарный спрей, придающий волосам эффект текстуры, объема и гибкости
Код: MXL7530
Бренд: Wella Professional
Термозащитный спрей для волос с антистатическим эффектом
Код: MXL9627
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL5641
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL5696
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL5597
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL6280
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL9732
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL0080
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL0134
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL7560
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.
Код: MXL1834
Бренд: Wella Professional
Профессиональная краска для окрашивания до 100% седины. Сведение к минимуму кожных аллергических реакций.