Reference: MXL7466
Brand: Wella Professional
WELLOXON PERFECT 30V 9% 1L
9% oxidant developer that can be used with permanent and semi-permanent hair dyes
No supplier
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs.
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Strher joined the business soon after. In 1924, the Strhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hairdryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. After World War II, the German Democratic Republic seized the Wella factory and all its patents were declared state-owned. The Strher family and some members of staff decided to start the business again from scratch in Hnfeld, Hesse. Production began again in 1945 and, by the end of the decade, the new Wella AG had 50 employees. In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. Wella also launched For Men, their first ever product line exclusively for men. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of WellaÕs haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. In 2003, Wella was acquired by Procter & Gamble, further expanding the groupÕs beauty portfolio across Eastern and Western Europe, and Latin America. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella ProfessionalsÕ Global Creative Director of Colour.[2] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals.[2] Wella founded Making Waves in 2011 Ð a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania. In 2014, Wella patented a new molecule called ME+. This molecule is a substitute for PPD, also known as p-phenylenediamine, which is present in most colouring products to fix the colour. PPD has been known to cause mild to severe allergic reactions. The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line.
Reference: MXL7466
Brand: Wella Professional
9% oxidant developer that can be used with permanent and semi-permanent hair dyes
Reference: MXL7480
Brand: Wella Professional
12% oxidant developer that can be used with permanent and semi-permanent hair dyes
Reference: MXL8157
Brand: Wella Professional
Balance Scalp Shampoo with physiological pH is for sensitive scalp.
Reference: MXL0387
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL8072
Brand: Wella Professional
Daily shampoo for dull and damaged hair. Effectively repairs and makes the hair soft.
Reference: MXL5637
Brand: Wella Professional
Repairing shampoo for softer more manageable hair. Repairs the hair structure and makes it easy to comb.
Reference: MXL2673
Brand: Wella Professional
Revitalizing Shampoo made with menthol cools and helps to energise the scalp
Reference: MXL6818
Brand: Wella Professional
Moisturising shampoo for normal to dry hair. Gives hair moisture effectively and is gentle for everyday use.
Reference: MXL4951
Brand: Wella Professional
Volumizing shampoo that strengthens hair while cleaning to create a light, visible and durable volume.
Reference: MXL8605
Brand: Wella Professional
Lightweight conditioner that protects keratin & hair fiber from styling stress. With Argan Jojoba & Almond Oils
Reference: MXL2611
Brand: Wella Professional
Shampoo without fragrances that soothes and calms the sensitive scalp. With allantoin
Reference: MXL7404
Brand: Wella Professional
Oxidation creme is dedicated for Wella cremes and lighteners