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List of products by brand Wella Professional
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs.
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Strher joined the business soon after. In 1924, the Strhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hairdryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. After World War II, the German Democratic Republic seized the Wella factory and all its patents were declared state-owned. The Strher family and some members of staff decided to start the business again from scratch in Hnfeld, Hesse. Production began again in 1945 and, by the end of the decade, the new Wella AG had 50 employees. In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. Wella also launched For Men, their first ever product line exclusively for men. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of WellaÕs haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. In 2003, Wella was acquired by Procter & Gamble, further expanding the groupÕs beauty portfolio across Eastern and Western Europe, and Latin America. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella ProfessionalsÕ Global Creative Director of Colour.[2] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals.[2] Wella founded Making Waves in 2011 Ð a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania. In 2014, Wella patented a new molecule called ME+. This molecule is a substitute for PPD, also known as p-phenylenediamine, which is present in most colouring products to fix the colour. PPD has been known to cause mild to severe allergic reactions. The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line.
Reference: MXL3609
Brand: Wella Professional
KOLESTON PERFECT ME+ 8/1
Permanent hair color: 8/1 Light Blonde Ash
Reference: MXL8017
Brand: Wella Professional
KOLESTON PERFECT ME+ 88/0
Permanent hair color: 88/0 Intense light blonde/Natural
Reference: MXL8116
Brand: Wella Professional
KOLESTON PERFECT ME+ 99/0
Permanent hair color: 99/0 Very Light Blonde Intense
Reference: MXL1407
Brand: Wella Professional
SP BALANCE SCALP ENERGY SERUM 100ML
Serum that stimulates the scalp, fixes the cuticle and gives the hair strength.
Reference: MXL4937
Brand: Wella Professional
SP BALANCE SCALP SHAMPOO 250ML
Balance Scalp Shampoo with physiological pH is for sensitive scalp.
Reference: MXL8179
Brand: Wella Professional
SP COLOR SAVE CONDITIONER 200ML
Color-preserving hair conditioner. Unveils smoother & healthier hair in durably vibrant color.
Reference: MXL9303
Brand: Wella Professional
SP COLOR SAVE SHAMPOO 250ML
Shampoo for color-treated hair. With a special 3D Color Protect Technology
Reference: MXL9310
Brand: Wella Professional
SP HYDRATE CONDITIONER 200ML
Moisturising conditioning for normal to dry hair. Protects actively from drying-out.
Reference: MXL8096
Brand: Wella Professional
SP HYDRATE SHAMPOO 250ML
Moisturising shampoo for normal to dry hair. Gives hair moisture effectively and is gentle for everyday use.
Reference: MXL7631
Brand: Wella Professional
SP LUXE OIL KERATIN CONDITIONING CREAM 1L
Lightweight conditioner that protects keratin & hair fiber from styling stress. With Argan Jojoba & Almond Oils